
DC Entertainment a Warner Brothers Entertainment comany has revealed what they are calling a new identity for their brand which encompasses DC Comics, Veritgo and MAD . In a statement on the DC Website there are 3 key statements that kind of explain their reasoning behind the rebranding of DC.
“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”
Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office said “It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” . “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.” Read more... (518 words, 1 image, estimated 2:04 mins reading time)