DC Entertainment a Warner Brothers Entertainment comany has revealed what they are calling a new identity for their brand which encompasses DC Comics, Veritgo and MAD . In a statement on the DC Website there are 3 key statements that kind of explain their reasoning behind the rebranding of DC.
“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”
Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office said “It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” . “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”
"We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this" , Amit Desai, SVP of Franchise Management for DC Entertainment.
So pretty much the gist of it is that they are trying to get more edgy and modern in the looks of their brand. The logos are the the custom initials of D and C with the D on top of the C and the D being peeled back. There are different variants of the same theme all matching the characters on the comics they will go on. So what is the reaction to the new look. I think the statement by Amit Sesai probably is the one that more accurately describes that. All though it may not be the strong reaction he anticipated. On Facebook DC fan page there is a strong opinion not in favor of the new branding." Fail"," lame" ," and don't change the old logos" ," horrible" ," too cooperate . etc.... ( you get the idea ) were the majority of the comments. However there a few "this is cool" ," I like this one the best", and one impartial one that said the "logos would not change his reading habits" sprinkled in. But for the most part its a resounding no it is not liked. Out of all fairness people hate change. It takes a bit of getting use to when you change looks around. It is just human nature. My opinion is ehhhh. I am cool to them . They don't effect me one way or another.