SYFY channel had its biggest year ever. It moved from 9th place in cable station rankings to 6th and saw it’s demographics with viewers rise and widen. For example Warehouse 13 this year had the most women viewers ever for a Syfy show. It also was the best Syfy show ever with 3.9 million viewers. Eureka a personal favorite brought in 3.15, Ghost Hunters had 3.05 million , Destination Truth’s had 2.2 million, Stargate Universe’s first 8 episodes had 2.64 million, and Sanctuary had 2.16 million total viewers.
This success is in part of the strategy of David Howe who took over back in 2008, and wanted to expand the networks markets. It was also under his reign that you saw the Sci Fi Channel logo change to SYFY. This is mostly if not all (in my opinion) because Sci Fi is a generic term not really something you can stamp a trademark on and sell. The official spin from the network was much different then my opinion. Officially they wanted to get a name that broaden their show menu and not get locked into just sci fi. I say sci fi covers all those shows anyway so I am not fully buying that explanation. But that is the way they are packaging the new logo which in turn caused some of the die hards of the Sci Fi channel to take arms. Well not so dramatic and radical but it made some upset. There is even an Open Letter to Syfy / Scifi Channel I stumbled on the web at Tribble Ad agency web site. That oppose the re-marketing of the name and the direction of the network has taken.